Kendall Rae has emerged as one of the most respected names in the true crime content creation world. Kendall Rae is well known for sharing stories with care and kindness. She carefully researches each topic and talks about serious issues with empathy. By turning her passion into a career, she has become very successful. As of 2025, Kendall Rae net worth is estimated to be between $1.5 million and $3.5 million, earned from YouTube, podcasts, brand deals, and her business.
Early Life and Entry into YouTube
Kendall Rae was born on April 22, 1992, in Boston, Massachusetts, and grew up loving mysteries, storytelling, and being creative. Her digital career started in 2012, when she launched her YouTube channel initially focused on beauty, lifestyle, and vlogs. While her early content brought her some recognition, it was her pivot toward true crime and mystery content that skyrocketed her popularity.
This change not only reflected her interests but also catered to a growing audience eager for well-researched, ethical, and victim-focused true crime content. Her ability to handle cases with sensitivity and depth set her apart from many other creators in the genre.
The Rise of Kendall Rae’s YouTube Channel
Kendall Rae’s YouTube channel currently boasts over 3.9 million subscribers and more than 740 million views. Her content includes deep dives into famous and obscure criminal cases, unsolved disappearances, conspiracy theories, and paranormal events. She has gained recognition for her respectful storytelling, ensuring that victims’ stories are not sensationalized.
Her consistency in uploading videos, high production quality, and ability to connect emotionally with her audience have played a key role in boosting her viewership—and ultimately, Kendall Rae net worth.
Podcasts and Expanding Her Media Presence
In addition to YouTube, Kendall co-hosts several successful podcasts with her husband, Josh Thomas. Their flagship show, Mile Higher Podcast, tackles a mix of true crime, science, and unexplained phenomena. She also co-hosts The Sesh with her cousin Janelle and contributes to Lights Out, a show that focuses on dark and disturbing topics.
These podcasts have significantly widened her audience and brought in additional revenue through sponsorships, ads, and premium listener subscriptions. Her diversified content approach keeps her fans engaged across different platforms and allows her to explore various formats of storytelling.
How Kendall Rae Makes Her Money
When figuring out Kendall Rae net worth, it’s important to look at her various sources of income:
1. YouTube Revenue
With millions of views on each of her videos, Kendall earns a substantial amount from YouTube’s Partner Program.On average, creators earn between $3 and $5 for every 1,000 views from ads, depending on factors like watch time, content type, and where viewers are located.With her true crime niche often attracting high engagement, she likely sits at the higher end of that estimate.
2. Podcast Earnings
All of Kendall’s podcasts are monetized through sponsorships and partnerships with companies in various sectors, from food services to lifestyle brands. Podcast platforms like Spotify and Apple Podcasts also offer monetization opportunities based on downloads and streams.
3. Merchandise and Online Store
Kendall sells branded merchandise, including apparel and accessories, to her loyal fan base. Limited edition collections and themed drops contribute a steady flow of income and strengthen her connection with her audience.
4. Sponsorships and Brand Deals
She frequently partners with reputable companies for sponsored content. These partnerships range from wellness brands like Hello Fresh to pet care products and tech tools. These deals not only increase Kendall Rae’s net worth but also show that people trust her and her brand.
5. Entrepreneurship
Kendall is also the co-founder of Higher Love Wellness, a CBD brand offering a variety of health and wellness products. This venture shows her commitment to mental and physical well-being, values she often promotes in her content.
Personal Life and Social Advocacy
Kendall is married to Josh Thomas, who actively contributes to her content production and co-hosts her podcasts. They live in Denver, Colorado, with their daughter, Holly, and several pets. Their transparency about personal life—especially struggles with anxiety and mental health—has helped fans relate to them on a deeper level.
More than just a content creator, Kendall is also an advocate for justice. She regularly features missing persons cases on her platform and works with organizations like Thorn and the National Center for Missing and Exploited Children to raise awareness. These efforts highlight that Kendall Rae net worth is not just about financial gain—it also reflects her impact on real-world issues.
The Power of Staying Authentic
One of Kendall Rae’s biggest strengths is her authenticity. Unlike many influencers who chase trends, she has stayed true to her content niche and moral compass. This consistency has not only retained her audience but also helped her grow organically. Viewers often commend her for giving a voice to victims and their families, and for providing thoughtful commentary rather than sensationalized storytelling.
Her genuine nature and commitment to ethical reporting are major factors behind her long-term success—and key contributors to Kendall Rae net worth.
Future Outlook
Looking ahead, Kendall Rae is continuing to grow and has no plans to stop. She continues to release content regularly and is constantly expanding her reach through new platforms and formats. With the rise of video-on-demand and podcast streaming, her audience will likely grow even more in the coming years.
If she maintains her momentum, it’s not unlikely that Kendall Rae net worth could exceed $5 million within the next few years. Her smart business decisions, combined with a loyal following, give her a strong foundation for sustained success.
Final Thoughts
Kendall Rae’s journey from a regular YouTuber to a successful media figure is truly inspiring. Her estimated net worth of $1.5 million to $3.5 million reflects more than just monetary success—it represents years of dedication, innovation, and the courage to tell difficult stories. With her continued focus on ethical storytelling and expanding ventures, Kendall Rae net worth is poised to grow in the coming years.
Whether you’re a fan of true crime or simply admire content creators who use their platform responsibly, Kendall Rae is a name worth knowing—and following.